WHERE IMAGINATION MEETS REALITY IN A BURST OF POP-CULTURE MAGIC!
ABOUT US
Singapore Comic Con (SGCC), previously known as Singapore Toy, Game & Comic Convention (STGCC), is Southeast Asia’s ultimate celebration of the best of Western and Asian pop culture. From toys, collectibles, comics and esports to cosplay, there is something for everyone to experience!
SGCC continues to curate the best of toys, comic and gaming content from across the globe to keep things fresh with new exciting activities, such as fan based zones, cosplay competitions and an esports arena featuring local and regional leagues. Gather your friends and family, come dressed as your favourite superhero or video game character and soak up the bustling atmosphere!
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P4L, POP CULTURE 4 LIFE!
If you spot a friendly red figure with boundless energy and a penchant for mischief at Singapore Comic Con, you've found P4L ("pop culture 4 Life!") – an avid lover of all things fun and trendy, P4L is gonna be your guide to SGCC!
Get ready for a fun filled time with them as they take you on an adventure filled with pop culture, games and more!
Whether he is dancing alongside cosplayers, sampling the latest snacks from the food stalls, or striking playful poses for selfies, P4L is the heart and soul of the Singapore Comic Con.
P4L is designed by Mighty Jaxx
ABOUT THE EVENT ORGANISER
Generation Experience Pte Ltd is the driving force behind some of Southeast Asia’s most exciting and influential pop culture events. Our portfolio includes Singapore Comic Con, Creators Con, K!DZ Pop Con Asia, Pinkfong & Baby Shark Splash Wonder Water Park 2026 and the MONOPOLY Championship Singapore 2025 - each designed to bring fans, creators, brands, and entertainment pioneers together under one unforgettable experience.
VISION
To be Southeast Asia’s leading creator of pop culture and entertainment experiences - where fandoms, creativity, and communities come together through world-class events that inspire, excite, and connect generations.
MISSION
Our mission is to conceptualise, curate, and deliver immersive, high-quality events that celebrate pop culture, creativity, and shared passions. We strive to create meaningful platforms that connect fans, creators, brands, and industry leaders, while continuously innovating in event concepts and experiences to stay relevant in an ever-evolving entertainment landscape. By placing audiences and communities at the heart of everything we do, we aim to build sustainable, community-driven events that shape the future of entertainment experiences across Southeast Asia.